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One Hundred Shoreditch (Former Ace Hotel), Shoreditch, London

Starwood Capital Group



EPR Architects

Planning permission was secured for extensive refurbishment of the former Crowne Plaza on Shoreditch High Street.

In addition to securing a significant alteration to the appearance of the building within a Conservation Area, substantial activating ‘ancillary’ ground-level facilities were introduced.

The 258-room hotel includes a 100-cover restaurant and a 50-capacity adjoining basement bar, with separate street access.

The ground floor is a hallmark of Ace Hotel, designed to act as a space for guests as well as the local community to gather and interact.

The hotel won the ‘Best Renovation’ at the European Hotel Design Awards – 2014.

Local Planning Authority:

London Borough of Hackney

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